he American Society for Aesthetic Plastic
Surgery, the number of nonsurgical cosmetic procedures in the
United States increased performed in 2005 increased by 45
percent from 2003. Over 9.2 million procedures were performed
in 2005. The most frequently performed procedure was Botox
injection.
The top five nonsurgical cosmetic procedures in 2005 were:
1. Botox injection (3,294,782 up 45 percent from 2003)
2. Laser hair removal (1,566,909, up 70 percent)
3. Chemical peel (556,172, down 23 percent)
4. Microdermabrasion (1,023,931, up 19 percent)
5. Hyaluronic acid (1,194,222 up 928 percent)
What makes a procedure profitable? The difference between the
expense of using the equipment vs. the revenue the equipment
generates. Your equipment should easily pay for itself.
Types of equipment available? You will find different
manufacturers will specialize in certain products such as laser
hair removal equipment, microdermabrasion machines, injections,
cellulite reduction equipment and so on. Lately, the trend has
been to combine several treatments in one machine (i.e. hair
removal, acne treatment, and skin photo rejuvenation). You will
need to decide how many treatment rooms you will have, and what
procedures you will offer in each. Before making any equipment
decisions, you need a solid business plan in place.
Top 5 Nonsurgical Cosmetic Procedures
Botox Injections
According to the American Society of Plastic Surgeons (ASPS):
The cosmetic form of botulinum toxin, often referred to by its
product name Botox=AE, is a popular non-surgical injection that
temporarily reduces or eliminates frown lines, forehead
creases, crows feet near the eyes and thick bands in the neck.
The toxin blocks the nerve impulses, temporarily paralyzing the
muscles that cause wrinkles while giving the skin a smoother,
more refreshed appearance. Studies have also suggested that
Botox is effective in relieving migraine headaches, excessive
sweating and muscle spasms in the neck and eyes. This is a
medical procedure and should be completed in a surgical center
environment.
Hair Removal
There are many different technologies available to perform hair
removal. There are machines that use LHE (Light Heat Therapy),
Nd:YAG, Diode and IPL.
Many manufactures make machines that will do multiple
procedures. These machines will range from $40,000-$150,000.
Chemical Peel
Chemical peels use a chemical solution to in effect smooth the
face.
Microdermabrasion
Microdermabrasion is a skin-freshening technique that helps
repair facial skin that takes a beating from the sun and the
effects of aging. As with other skin rejuvenation techniques,
more than one treatment may be needed to reduce or remove fine
wrinkles, scars and unwanted pigmentation.
Generally speaking, there are usually two versions of
microdermabrasion, one uses crystals and the other one uses
diamonds. Both crystal and diamond microdermabrasion machines
have slightly different benefits to them, so deciding which
machine you should get for your spa between the two can be a
very confusing process. Omlas, a microdermabrasion equipment
manufacturer and distributor has solved this problem by
developing the Lux Peel IB-9000. The Lux Peel IB-9000 is a
revolutionary microdermabrasion system, which gives the
technician performing the treatment the option of using
crystals or diamonds, or both at the same time.
Hyaluronic Acid
According to ASAPS, Hyaluronic acid is a natural
polysaccharide, that in appropriate form, is a versatile soft
tissue filler. Currently available as the product name
Restylane (also Restylane Fine Line and Perlane) distributed by
the Medicis company, and Hylaform distributed by a company named
Inamed. Hyaluronic acid is being widely used for the management
of wrinkles, fine lines, contour deformities, and volumetric
deficiencies of face, cheeks, and lips associated with aging,
developmental anomalies, and certain diseases.
Restylane/Hylaform does not represent the final answer in the
search for an ideal tissue filler but provides a predictable,
safe, user-friendly approach.
The results can last up to six months. It is especially
effective for the nasolabial folds, lip augmentation, and areas
of contour deformities. It is also an ideal adjunct for Botox
treatment and is frequently used in conjunction with Botox to
correct lines and creases that persist.
If your goal is to maintain profitability, you need to focus on
the most requested procedures (the demand). You will notice the
top procedures are for Anti-Aging and Hair Removal.
One word of caution: If you deviate from the well-know
procedures, you risk spending excessive time educating your
clients.
Generally speaking you want to focus on procedures that are
non-ablative, comfortable, and show relatively quick results.
MedSpa customer’s also want procedures completed in short
time-frames, so try to not exceed an hour for any one
procedure. Remember to look for treatment speed when looking to
buy a new laser hair removal machine for your spa. The Goddess
made by Omlas is currently one of the three fastest laser hair
removal machines on the market today. The Goddess reduces
treatment time for large areas such as the full back or full
legs by up to 75%.
The high profit procedures are: Hair Removal, Microdermabrasion
and Skin Rejuvenation (wrinkle reduction, spot removal, leg
veins, tattoo removal, etc.). So try to stick to these
procedures as much as possible and you will see the financial
rewards.
About The Author: This article is courtesy of Omlas. Omlas is
committed to providing superior lasers, light-therapy medical
devices and spa equipment at very competitive prices, for a
wide variety of applications. The company is a global leader in
the development of lasers and light-therapy medical devices.
http://www.omlas.com
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