CasualWellness.com

of those often neglected items. Many times spa
owners view this as an expense rather than a revenue generating
tool. You need to regularly review your current marketing
efforts, and evaluate new options. However, to stay a step
ahead of your competition you need to have the right marketing
strategy.

The first thing you need to do is evaluate your current
marketing program. Evaluate what is working and what is not.
Figure out the actual cost versus the benefit of each type of
marketing you are doing. Did the postcards work better than the
radio ads? Did the free media attention from the grand opening
get you lots of new customers? It’s easy to get sold on a
particular advertising option, and one often forgets to
evaluate the effectiveness of the program. If you signed a long
contract for an advertising option that did not work, cancel it,
if you can.

Don’t Underestimate Email Power

When you take your customers information, you should be taking
not only their mailing address, but their email address as
well. You may want to start a monthly email newsletter about
your spa. Highlight a new procedure. Remind everyone that
summer is coming, and that they need to get in for those hair
removal treatments quickly. An occasional “Daily Specials”
e-mail will allow you to respond to a lull in bookings by
sending out a treatment special for the time slots you have
available that same day.

Cross Marketing

Visit the health food store, jeweler, or the organic store and
create a marketing program with them, offer discounts at each
others stores. Remember, no one has too many customers, they
will be happy you stopped by.

In the past many spas had a lot of success by cross marketing
with hair salons. Just as long as your spa dose not offer any
hair styling services, and the hair salon dose not offer any
spa services, this can me a real great relationship that the
two parties can really benefit from. Also make sure to give all
the hair stylists in the hair salon that you are cross marketing
with really good discounts on your services. This will get the
hair stylists at the salon really excited and enthusiastic and
your spa. Most hair stylists have a long list of clients that
have been loyally coming to the hair stylist for years. These
clients usually have developed a good level of trust with the
hair stylist, so if the stylist makes a positive comment about
your spa services to the client, you can be almost positive
that this client will check out your spa the next time they are
in the market for spa services.

Technology Power

When you opened your spa you most likely purchased a bookings
management system. Are you using it to its full potential?
These systems often allow you to run custom reports where you
can see which treatment rooms are being under-utilized, and
which clients haven’t been in the spa in a while. It may be
time to check out the software vendors website to remind
yourself of other productivity features which can help with
your marketing efforts.

Network Locally

You need to be known in the community where you do business. It
is important to contribute to local charities and events. If
your customers are Generation X, then sponsor a little league
team. If your customers are primarily baby boomers, you may
want to be involved with local charities. Remember, most people
do business with people they like. So networking gives you an
opportunity to connect with many different people in a short
period of time.

By using these tips, you should be able to grow your spa to
that next level. You can’t just hang out a sign and expect
people to run in, you are going to need to actively market your
spa and be constantly aware of which options are working and
which are not. Your marketing plan should be well documented
and should always be analyzed and constantly evolving to keep
you a step ahead of the competition.

About The Author: This article is courtesy of Omlas. Omlas is
committed to providing superior lasers, light-therapy medical
devices and spa equipment at very competitive prices, for a
wide variety of applications. The company is a global leader
in the development of lasers and light-therapy medical devices.
http://omlas.com

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usiness on the Internet, developing a steady
stream of web site traffic is an essential part of your
success. However, as the Internet contains a wealth of
information, you may be feeling a bit overwhelmed and not sure
where to start.

Although there are many ways you can promote your web site and
develop traffic, this article will focus on the most effective
marketing and promotional techniques.

Writing and Publishing Articles

Writing and publishing articles in the area of your expertise
is one of the most effective ways to promote your business
online. What’s more, if you have the ability to write, it won’t
cost you a dime!

The concept is simple. You write an informative article and
allow it to be freely published on the Internet with your
resource box and a link to your web site included.

Writing and publishing articles has a number of benefits:

* You will develop a steady stream of web site traffic from
those who read your articles.

* You will receive inbound links to your web site, which will
assist you in increasing your search engine ranking.

* You will build trust and credibility, as your article will
promote you as an expert in your field.

* You can promote yourself, your business and your web site
completely free.

There are many email article announcement groups and
directories on the Internet that will enable you to post your
article completely free. What’s more, most of these resources
will enable publishers to publish your article in their ezine
and/or on their web site, which can provide you with massive
free promotion and traffic.

Even if you aren’t confident in your ability to write your own
articles, there are many writers online you can hire to write
your articles for you.

Visit http://guru.com, http://rentacoder.com, or
http://scriptlance.com to find a writer for your project.

Internet Forums

Participating in forums that target your market is another
effective way to promote your business. No matter what type of
business you’re promoting, chances are, there are online forums
with people who share your interest.

You can find suitable forums by using any search engine and
typing in your topic with the word ‘discussion’ behind it.
Ideally, you should look for forums that are spam free,
moderated, and have a lot of active members.

Prior to posting to any forum, please ensure that you read the
rules and fully understand them. Although blatant advertising
will be prohibited, most forums will allow a signature file.

Participating in forums has a number of benefits:

* You will receive traffic from those who read your posts.

* You will receive inbound links to your web site, which will
assist you in increasing your search engine ranking.

* You will build trust and credibility, as your posts will
promote you as an expert in your field.

* You can promote your business completely free.

For best results, try to participate in three to five forums,
making at least one post per day in each.

Google AdWords (Pay-Per-Click)

Google AdWords provides a simple way to purchase highly
targeted text ads that are displayed with the search results,
regardless of your budget.

Studies have shown that highly targeted keyword advertising
produces an average of four times the industry standard
clickthrough rate.

Google AdWords enables you to have complete control over your
ad and how much you’d like to spend. You can open an account
with a credit card and with no minimum deposit required. Once
you place your ad, it can begin running almost immediately.

Google AdWords provides Internet marketers with a
cost-effective advertising solution.

Ezine Advertising

Ezine Advertising is an effective form of online advertising.
Not only is it effective, but it can also be very inexpensive
depending upon the size of the publication.

The key to using ezine advertising effectively is to target
your audience and track your response. You must test the
effectiveness of both your ad and the publication in which
you’re advertising. This will enable you to determine which ads
are pulling the most response and which publications are
providing you with a high response rate.

When selecting an ezine to buy advertising, make sure you
select an ezine that targets your potential customer. In other
words, if you were selling health products you wouldn’t want to
advertise in a ‘marketing’ ezine. You would want to advertise in
an ezine that focuses on health.

The Directory of Ezines (http://directoryofezines.com) provides
a complete online searchable database of ezines that accept
advertising. This directory contains all of the information
you’ll need to know to effectively place your ads. However,
please note, there is a small fee.

Although this list of promotional strategies is far from
complete, they will provide you with a great place to start and
assist you in quickly obtaining a steady stream of targeted
traffic to your web site.

About The Author: Shelley Lowery is the author of Web Design
Mastery http://www.WebDesignMastery.com & eBook Starter
http://www.eBookStarter.com. Visit http://Web-Source.net to
sign up for a complimentary subscription to eTips and receive a
copy of Shelley’s popular ebook, ‘Killer Internet Marketing
Strategies.’ http://www.Web-Source.net

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as been used for generations for a variety of
different reasons, including health benefits and social
benefits. Today, indoor saunas are becoming more and more
popular as people realize the great benefits that they have to
offer. While purchasing an indoor sauna can be quite an
investment, indoor saunas have a great deal to offer you that
makes them worth every penny you pay. If you are considering
the purchase of an indoor sauna, the following are four great
reasons that you need to make a sauna part of your home.

Reason #1 – Natural Detoxification
The first reason that indoor saunas are such a great choice is
because of the natural detoxification that they offer.
Unfortunately, most people have quite the build up of toxins in
their body and these toxins can cause a variety of illnesses. As
the heat within indoor saunas causes the heart to start pumping
faster, circulation within the body is increased and the body
is able to easily get rid of the toxins in the blood stream and
also flushes out the toxins in various organs of the body. The
increased amount of sweating that occurs inside indoor saunas
also helps the body to get rid of toxins as well.

Reason #2 – A Better Complexion
If you want a great way to better skin, then indoor saunas have
what you need. Since the heat of the indoor saunas tend to make
you sweat a great deal, the impurities and dead skin cells are
flushed out of your skin. Increased circulation that comes from
being in the sauna also promotes great looking skin by bringing
essential nutrients and vitamins to the surface of the skin.
After using indoor saunas for awhile you will be able to enjoy
healthy skin that has increased clarity and better elasticity
than ever before.

Reason #3 – Enhanced Immune System
Many people have begun using indoor saunas as a great way to
help boost and enhance the way their immune system works. The
heat inside the sauna actually increases body temperature,
bringing it a temperature like that of a fever. Fevers are used
by the body to fight off bacteria and viruses while healing
itself, and bringing your body even artificially to the higher
temperature can help the body more effectively fight off
sickness and disease.

Reason #4 – Relaxation
One of the best reasons for choosing one of the many indoor
saunas for your home is the relaxation that is provided. At the
end of the day you can come home and relax and decompress in
your sauna and let the stress of the day just melt away. If you
enjoy music, there are actually indoor saunas that come with
built in stereo systems to let you enjoy the music and the
warmth of the sauna at the same time. While the other reasons
for purchasing a sauna may take a bit of time, you can enjoy
the relaxation provided by a sauna immediately.

About The Author: Chad Milhouse writes exclusively for
http://www.hot-sauna.com.

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up dieting because they get too tired. It’s
impossible to deal with all the demands on your life if you’re
exhausted all the time. The major reason you’re exhausted is
because your metabolism has slowed, because you’re not taking
in sufficient calories. One of the secrets to losing weight -
and keeping it off forever – is to eat with your metabolism in
mind. You can boost your metabolism very easily. Then not only
will you lose weight, but you’ll have loads of energy and
you’ll feel great.

What’s Your Metabolism? Why Does It Matter?

Your metabolism is the rate at which your body turns calories
into usable energy – the calories from food you eat, and from
the stored fat in your body. Most dieters don’t realize that
they need to EAT to burn their fat reserves. Your body will
turn into a hoarder if you’re not eating enough to burn fat.

How To Boost Your Metabolism Fast

To boost your metabolism, it’s essential that you eat more than
1000 calories a day. If you eat less, hoping that you’ll lose
weight faster, your body won’t let you. It will go into
starvation mode, hoarding each calorie. THis is one of the
major reasons that dieters plateau – and some dieters even put
on weight on a diet.

So eat more – over 1000 calories. Start your day by eating
breakfast. This starts your metabolism for the day.

Walk – And Lift Weights For a 24-Hour Metabolism Boost

Did you know that if you go for a 20-minute walk, it will boost
your metabolism for 24 hours? You should also lift some weights
to increase your muscle-mass, because your muscles burn
calories. There’s no need to go to the gym and become a
bodybuilder. Just get some small weights, and lift them while
you watch TV.

So there you have it – easy ways to boost your metabolism: eat,
get some exercise, and lift weights. You’ll be amazed that just
a single day of eating a little more, and moving around more,
will help you to lose weight, feel great, and have much more
energy.

About The Author: Make your metabolism roar – Top Metabolism at
http://www.topmetabolism.com/ gives you all the information you
need to lose weight, and gain energy. For additional weight
loss info, visit 30 Day Slimmer at http://www.30dayslimmer.com/

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nd to think that almost all health problems
can be cured by the recently invented drugs of the modern
pharmaceutical industry. However, in the East and in
traditional societies everywhere, people have been successfully
using natural remedies for thousands of years.

One of these remedies is the Ganoderma or Reishi Mushroom which
is known as the “Mushroom of Immortality” by the Chinese and the
Japanese, who have used it to treat a wide variety of diseases
for the past 4000 years.

So what does this miracle mushroom do? It might be better to
rephrase the question and ask “what doesn’t it do,” because in
traditional Chinese literature it has been called a “panacea”
or cure for all diseases

Typically in oriental medicine this mushroom has been used to
treat insomnia, gastric ulcers, neurasthenia, arthritis,
nephritis, asthma, bronchitis, hypertension and poisoning.

Since the late 1960s medical researchers have been studying the
mushroom to find out how it helps the body and to see how it can
be used to cure and prevent disease. They have found that the
active ingredients in the Reishi mushroom are anti-oxidants and
anti-inflammatory and have begun trials in which the mushroom
has been used to treat: migraine, asthma, diabetes,
hypertension, constipation, menstrual pain, kidney
detoxification, gastric ulcers and immune system problems.

One of the most serious contemporary medical problems is
cardio-vascular disease, which is caused, to a large degree, by
a lifestyle that is low in exercise and high in fat. Once again,
this ancient remedy may provide to be a boon for this serious
health problem.

Researchers at the Nestle Research Center in Switzerland are
impressed with the Ganoderma mushroom, calling it “a renowned
medicinal species.” In one of their studies, using hamsters and
pigs, oxygenated lanosterol which was derived from the
Ganoderma, reduced cholesterol by 9.8%
These researchers concluded that Gandoderma Lucidium could have
a great role to play in the treatment of cardiovascular disease
in the years ahead and looked forward to “innovative new
cholesterol lowering foods and medicines containing Gandoderma
Lucidium.”

Similarly, researchers are also looking into the use of
Ganoderma in the treatment of cancer, and have found it to be
effective in regressing the growth of certain types of tumors.

If you want to start getting some of the benefits of the
Ganoderma mushroom you don’t have to go to Japan or China or
dig mushrooms in a forest, because several companies are
already distributing foods and health supplements based on the
Ganoderma mushroom. It is now possible to buy coffee and
chocolate products that have been enriched with Ganoderma as
well as capsules, toothpaste, soaps, lotions, and creams that
include this miracle mushroom in their ingredients list.

About The Author: Mike Vincent is health food specialist and
distributes food supplements through his site
http://www.healthy4life.com . He recently launched a new site,
http://www.choosehealthycoffee.biz which offers a wide variety
of Ganoderma Mushroom products.

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Steeped in history, culture and tradition, Spain conjures up
images of beautiful beaches, classical art and architecture and
a passion for life – whether that be for football, dance or bull
fighting. Whether you like to explore gothic cathedrals, enjoy
the local food and wine, or relax by the Mediterranean Sea, it
is easy to realise why more than 50 million people visit Spain
(the second most visited country in the World, after France)
each year.

Located in the South West of Europe, Spain has borders with
Portugal and France but is otherwise surrounded by the
Mediterranean Sea, the Bay of Biscay and the Atlantic Ocean.
Spain enjoys a warm and sunny climate for most of the Summer
and for some areas in Winter months. As well as mainland Spain,
the Balearic Islands (Ibiza, Minorca, Majorca) and the Canaries
(Tenerife, Lanzarote, Grand Canaria) are popular destinations
for tourists.

The Iberian Peninsula was occupied by the Romans in the 2nd
Century BC and the region of Hispania was formed. In the 8th
century, the Berber Muslims (or Moors) conquered the whole of
the peninsula and large populations of Christians, Jews and
Muslims lived in close proximity. It wasn’t until 1492 that
Spain became a Christian country (now predominantly Catholic).
That was also the year that Christopher Columbus, funded by the
Queen Isabella, discovered the “New World” and the Spanish
Empire was one of the most powerful in the World. Spain had a
large number of colonies in Central America and Mexico and many
modern-day states of the U.S.A.

At the end of the 19th Century though, Spain lost its colonies
in the Spanish-American and there was some instability
resulting in the Spanish Civil War (1936 – 1939) with a
dictatorship established by General Franco. It wasn’t until
1975 (on Franco’s death) that Juan Carlos (grandson of King
Alfonso XIII) was named successor and Spain became a democracy.

Although a Constitutional Monarchy, Spain has a number of
regions (17 autonomous communities and 2 autonomous cities) all
with separate identities and histories and in some cases -
languages. People in regions such Catalonia, the Basque Country
and Galicia, relate firstly to the region and then secondly as
being part of Spain.

Property Market

In recent years, there has been a large increase in the number
of overseas investors buying property in Spain, either as
second homes or main residences. In 2005, there were around 3.7
million foreign residents in Spain which highlights the
popularity of the country for immigration. There are large
communities of British, Argentineans, Germans and Bolivians
resident in the country.

The country has long been a favourite holiday venue for many,
with the British among the most frequent visitors. Among the
types of property available, apartments, holiday homes and
villas have been the most popular. The direct comparison with
the UK weather and climate offers the perfect venue for that
summer break, or some where to retire in later years – with
many older UK citizens taking the opportunity to emigrate to
Spain after retirement.

After historic periods of volatility, the Spanish economy has
been fairly stable for some time, and the relatively low
interest rates further encourage inward investment. While
Spain is a vast land of differing terrains, the transport
system offers easy access by car, plane or train. As visitor
numbers are forecasted to grow substantially over the next few
years, further investment in the infrastructure is essential
and in hand.

This forecasted influx of visitors will ensure a healthy demand
for property, and under a careful new-build program, demand will
always exceed supply. While there was a large increase of 17.5%
in the price of residential property in the second quarter of
2003 (compared to same period in 2002) this kind of return is
unsustainable. A more gradual return is expected over the next
few years, with little potential for downside in the short to
medium term.

The government recently announced reforms which are aimed at
increasing the buy-to- let portion of the market from 11% to
20%, thereby releasing some pressure from the purchase market.
Some 3.1 million unoccupied homes are to be brought into the
market, which will again relieve some of the pent up demand
experienced in recent years.

Why invest in Spain ?

Unlike countries such as the UK where stock market investment
is very popular, Spanish residents have switched a large
portion of their investments from the stock market to direct
property investment.

There is no doubt that the Spanish economy is driven by the
holiday market, and Spain has been a popular location for many
years. As UK property prices have shown massive rises over the
last few years, many are now switching to the Spanish market
which offers better value for money. This constant flow of
visitors has also encouraged a lucrative rental market, with
attractive returns available, especially in the coastal areas.

As coastal property prices have shown good growth over recent
years, the effect is starting to spread inland where the more
sedate and quieter regions are proving popular with the older
generation. So whether you are looking for that vibrant, busy
environment or a quieter, slower pace of life, there is
something for everyone.

Outlook

While the property returns seen over the last 10 years are set
to slow, many are forecasting a steadier more controlled
property market, with constant demand ensuring an upward trend
for the foreseeable future. There are currently a number of
long term property developments ongoing, which will flatten the
supply / demand trend line. Doom and gloom predictions for the
Spanish property sector appear to be wide of the mark.

Spain really does have something for everybody, whether you are
looking for the architecture and art museums of Barcelona, the
energetic night life of Ibiza or the quiet life of
Fuerteventura. Foreign investment in the property sector is
still rising and is the main driving force behind the growth in
the sector.

The buy-to-let market is also attracting lots of interest as
the trend for overseas holiday homes continues. After the
emergence of the budget airlines, it is now as quick to travel
to Spain, as it would be to travel far afield within the UK.

About The Author: The author of this article moderates at
Totally Property – an overseas real estate forum. The forum can
be found at http://www.totallyproperty.com/.

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ht loss diet, pill, program, juice or drink,
or regime will be sold to you with some form of before and
after pictures. You see these pictures in newspapers,
billboards at the roadside, and any other form of advertising.
The question is whether you can really believe them?

In weight-loss clinics and in some gyms you might get to see
before and after pictures of weight-loss that you can easily
recognize as real people having lost real weight.

These institutions normally display testimonies from their
clients on the walls. These are verifiable cases where you can
talk to the actual individuals involved. If it is a gym you can
often see the people featured in the pictures doing their cardio
or attending an aerobics class.

When you find these before and after pictures they can serve as
a huge motivational factor for you.

The same can not always be said of the professional before and
after pictures that are attached to many advertising campaigns.

The same can also not be said of before and after pictures of
celebrities who have lost weight.

The trouble with these before and after pictures of weight-loss
is that one never knows whether the person featured in the
picture used only the product that is being promoted. One also
does not know the exact period of time that it took that person
to lose that the amount of weight.

Celebrity weight loss can rarely be taken as the norm and as
something that the average person in the street can achieve.

These people have the money and the time to employ
professionals and to concentrate several methods on their
weight-loss effort.

Next time you want to see before and after weight loss pictures
to help you motivate yourself in your own weight-loss efforts,
look for the pictures of everyday people. These pictures should
also provide you with more information about the person’s
weight-loss such as what they did, what they used, and how long
it took them to lose the weight.

About The Author: Tisha Diaz recommends the fat loss and weight
control program at http://www.losefatpro.com/ that will help you
get rid of those excess pounds and make you slim and trim.

Please use the HTML version of this article at:
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ar has been in use for weight loss for many
centuries. The ancient Egyptians had a theory that enough
vinegar in your body would prevent your body from absorbing
oils or fats. In those days that theory was cutting edge
weight-loss technology.

Some products sold on the market today still ride on this
ancient theory. People also think about salad dressing and how
the oil and vinegar in the dressing do not mix. They take that
as some kind of proof that the vinegar would somehow prevent
the oil from turning into fat in your body.

Modern scientific studies have not found any conclusive proof
that apple cider vinegar has any substantial effect on weight
loss. In a similar vein, apple cider vinegar also does not
have a substantial effect on weight gain.

However, there is a way that apple cider vinegar can hamper
your weight-loss efforts.

If you take apple cider vinegar with the belief that it enables
you to eat whatever you want without gaining weight, then apple
cider vinegar will definitely make you “gain weight.”

The real problem of apple cider vinegar is not the vinegar
itself but the false sense of security that is being sold by
many merchants today.

You can find many sites that make promises of how a few
teaspoons of apple cider vinegar will help your body burn
calories 24 hours a day. Even though the apple cider vinegar
would not be bad for your body, scientific studies do not
support many of these claims.

In its purest form apple cider vinegar would probably not give
you any benefits above the normal benefits of fruits.

If you scrutinize the claims made by many apple cider vinegar
merchants you will often find them saying that the product
alone will not make you lose weight and that you need to
combine it with proper exercise and a sensible diet.

Until scientific studies cast new light on it, you can
reasonably assume that apple cider vinegar will do very little
for your weight-loss efforts.

About The Author: Tisha Diaz recommends the fat loss and weight
control program at http://www.losefatpro.com/ that will help you
get rid of those excess pounds and make you slim and trim.

Please use the HTML version of this article at:
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dietary regimen to clean the body, by
removing toxins and other contaminants. We hear stories of
former addicts and celebrities who vouch for the effectiveness
of this diet. It is claimed to improve health, energy,
resistance to disease, mental state, digestion, as well as
aiding in weight loss. However, scientific research has found
that detox diet can cause side effects to the body, especially
in young adults.

The argument surrounding the detox diet is that the toxins do
not get removed completely by excretion. They tend to remain in
the digestive, lymphatic, and gastrointestinal systems of the
body. These toxins are noxious chemicals which can prove to be
very harmful for your health, causing tiredness, headaches and
nausea. So, the claims made by people and celebrities about the
effectiveness of this detox diet remain cloudy. These supporters
suggest that one should stop taking certain foods which bring
the harmful toxins to the body, thus cleaning the body of
toxins.

The detox diet mainly stresses to follow some kind of fasting,
in which you have to stop taking certain foods for some time.
After a few days you can reintroduce them in your diet. To
cleanse the toxins, this detox diet encourages the use enemas
and herbal supplements.

In a detox diet, the person is put on liquid diets for a few
days. After about a week he is given a diet of fruits, brown
rice and boiled vegetables. Other foods are also introduced
gradually, but some foods like eggs, red meat, sugar and other
junk foods have to be avoided.

People supporting this detox diet say that it helps to detoxify
all the harmful toxins from the body. But there is still no
evidence that supports this claim and moreover, there is also
no proof that shows that the elimination of toxins from the
body can keep you healthy and strong.

A detox diet should not be followed for the long term but only
for a short period for beginners. Teenagers and young adults
should not go for it because these people need a lot of
proteins and carbohydrates for proper growth. By fasting and
going on this diet may affect their health adversely.

Another disturbing factor about a detox diet is that it can be
addictive. Those going for it may suffer from eating disorders,
as they tend to keep away from food. Also, laxatives are
frequently used in these diet plans which can cause frequent
passing of urine, dehydration, mineral imbalances in the body,
and other digestive disorders. Metabolic processes also slow
down when you fast, leading to weight issues.

Although the detox diet does have certain advantages, avoiding
foods which are essential for growth and for your health is not
a very wise decision.

About The Author: Are you ready for a detox diet? Discover more
about the detox diet at http://DetoxRevealed.com/detoxdiet.html.

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he American Society for Aesthetic Plastic
Surgery, the number of nonsurgical cosmetic procedures in the
United States increased performed in 2005 increased by 45
percent from 2003. Over 9.2 million procedures were performed
in 2005. The most frequently performed procedure was Botox
injection.

The top five nonsurgical cosmetic procedures in 2005 were:

1. Botox injection (3,294,782 up 45 percent from 2003)
2. Laser hair removal (1,566,909, up 70 percent)
3. Chemical peel (556,172, down 23 percent)
4. Microdermabrasion (1,023,931, up 19 percent)
5. Hyaluronic acid (1,194,222 up 928 percent)

What makes a procedure profitable? The difference between the
expense of using the equipment vs. the revenue the equipment
generates. Your equipment should easily pay for itself.

Types of equipment available? You will find different
manufacturers will specialize in certain products such as laser
hair removal equipment, microdermabrasion machines, injections,
cellulite reduction equipment and so on. Lately, the trend has
been to combine several treatments in one machine (i.e. hair
removal, acne treatment, and skin photo rejuvenation). You will
need to decide how many treatment rooms you will have, and what
procedures you will offer in each. Before making any equipment
decisions, you need a solid business plan in place.

Top 5 Nonsurgical Cosmetic Procedures

Botox Injections

According to the American Society of Plastic Surgeons (ASPS):
The cosmetic form of botulinum toxin, often referred to by its
product name Botox=AE, is a popular non-surgical injection that
temporarily reduces or eliminates frown lines, forehead
creases, crows feet near the eyes and thick bands in the neck.
The toxin blocks the nerve impulses, temporarily paralyzing the
muscles that cause wrinkles while giving the skin a smoother,
more refreshed appearance. Studies have also suggested that
Botox is effective in relieving migraine headaches, excessive
sweating and muscle spasms in the neck and eyes. This is a
medical procedure and should be completed in a surgical center
environment.

Hair Removal

There are many different technologies available to perform hair
removal. There are machines that use LHE (Light Heat Therapy),
Nd:YAG, Diode and IPL.

Many manufactures make machines that will do multiple
procedures. These machines will range from $40,000-$150,000.

Chemical Peel

Chemical peels use a chemical solution to in effect smooth the
face.

Microdermabrasion

Microdermabrasion is a skin-freshening technique that helps
repair facial skin that takes a beating from the sun and the
effects of aging. As with other skin rejuvenation techniques,
more than one treatment may be needed to reduce or remove fine
wrinkles, scars and unwanted pigmentation.

Generally speaking, there are usually two versions of
microdermabrasion, one uses crystals and the other one uses
diamonds. Both crystal and diamond microdermabrasion machines
have slightly different benefits to them, so deciding which
machine you should get for your spa between the two can be a
very confusing process. Omlas, a microdermabrasion equipment
manufacturer and distributor has solved this problem by
developing the Lux Peel IB-9000. The Lux Peel IB-9000 is a
revolutionary microdermabrasion system, which gives the
technician performing the treatment the option of using
crystals or diamonds, or both at the same time.

Hyaluronic Acid

According to ASAPS, Hyaluronic acid is a natural
polysaccharide, that in appropriate form, is a versatile soft
tissue filler. Currently available as the product name
Restylane (also Restylane Fine Line and Perlane) distributed by
the Medicis company, and Hylaform distributed by a company named
Inamed. Hyaluronic acid is being widely used for the management
of wrinkles, fine lines, contour deformities, and volumetric
deficiencies of face, cheeks, and lips associated with aging,
developmental anomalies, and certain diseases.
Restylane/Hylaform does not represent the final answer in the
search for an ideal tissue filler but provides a predictable,
safe, user-friendly approach.

The results can last up to six months. It is especially
effective for the nasolabial folds, lip augmentation, and areas
of contour deformities. It is also an ideal adjunct for Botox
treatment and is frequently used in conjunction with Botox to
correct lines and creases that persist.

If your goal is to maintain profitability, you need to focus on
the most requested procedures (the demand). You will notice the
top procedures are for Anti-Aging and Hair Removal.

One word of caution: If you deviate from the well-know
procedures, you risk spending excessive time educating your
clients.

Generally speaking you want to focus on procedures that are
non-ablative, comfortable, and show relatively quick results.
MedSpa customer’s also want procedures completed in short
time-frames, so try to not exceed an hour for any one
procedure. Remember to look for treatment speed when looking to
buy a new laser hair removal machine for your spa. The Goddess
made by Omlas is currently one of the three fastest laser hair
removal machines on the market today. The Goddess reduces
treatment time for large areas such as the full back or full
legs by up to 75%.

The high profit procedures are: Hair Removal, Microdermabrasion
and Skin Rejuvenation (wrinkle reduction, spot removal, leg
veins, tattoo removal, etc.). So try to stick to these
procedures as much as possible and you will see the financial
rewards.

About The Author: This article is courtesy of Omlas. Omlas is
committed to providing superior lasers, light-therapy medical
devices and spa equipment at very competitive prices, for a
wide variety of applications. The company is a global leader in
the development of lasers and light-therapy medical devices.
http://www.omlas.com

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